GHANAIANS TASTE FOR FOREIGN GOODS
The increased rate of technological advancement and travel among a lot of people has made them gain access to a lot of foreign goods and services. Ghanaians are no exception. Obviously, consumer perception toward countries, cultures, and their products keeps on changing, therefore the issue is still interesting and important to academics and practitioners in the fields of international marketing and consumer behavior. In the history of Ghana, due to colonialism, Ghanaians had an encounter with foreign products. Examples of those products were schnapps, soft drinks, mirrors, clothes, footwear, and the like. People who consume those products were seen to be rich and prestigious. This mindset has taken deeper root in the lives of most Ghanaians. It has affected the food we eat, what we wear, what we drink, and even the choice of accommodation. Currently, there are a lot of factors that influence the taste of Ghanaians in foreign products. First of all, most Ghanaians have the perceptio